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TRENDCAST
The Culture of Recovery
Fall 2013
-What it is -
The Gotham TRENDCAST is a proprietary forecasting model that predicts cultural trends in movies, television, advertising/marketing strategy, and political communications.
-How does it work? –
The TRENDCAST model is driven by a simple and powerful assumption: the economic climate drives cultural trends. The model employs several Gotham Research Group proprietary methodologies and intellectual assets, including the TRENDCAST Economic Model and Cultural Index, and Gotham’s Opinion Leader Index.
For more information about The Gotham TRENDCAST and how to get a copy of the latest report, e-mail us or call 646-706-5231.
The Culture of Recovery Fall 2013
The Gotham TRENDCAST Syndicated Report is a cultural trend forecast that provides organizations with the information they need to anticipate where the American consumer is likely to be in the next one to three years. This enables companies to make profit-enhancing decisions based on empirical information rather than guesswork.
The TRENDCAST model delivers findings with immediate business applications for long-term corporate planning, strategic positioning, product development, and advertising and marketing strategy.
The Fall 2013 TRENDCAST Report identifies the dominant cultural forces that determine the likely resonance and appeal of:
• Movies
• Television
• Advertising/marketing strategy
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