Gotham Research Group is now Penta. We are the world’s first comprehensive stakeholder solutions firm.

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We specialize in customized research that informs the development and execution of:

•  branding and positioning initiatives

•  advertising/marketing campaigns

•  policy issue campaigns

•  leadership/organizational changes

•  new product launches


Our research programs employ a range of research tools:

•  telephone/online surveys

•  standard/in-home focus groups

•  online discussion groups

•  in-depth interviews

•  advanced statistical modeling


We routinely conduct studies with:

•  consumer audiences (opinion leaders; patients/caregivers; voters)

•  elite audiences (C-level/senior executives; healthcare professionals; elected officials and policy elites)

•  internal stakeholders (sales teams; employees; association members; union members)


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